How To Generate Ideas For Your Flash Briefing Content
By Will Kerry
Voice Technology Consultant
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Does the thought of generating daily content for your flash briefing seem a little daunting? Does the idea of having to come up with 5-600 words per day consistently seem like an impossible task?
In this article, we go through a simple content idea generation method to help your flash briefing deliver as much value as possible.
1. Gather your tools.
Let’s start with a simple mind map. You can do this the old school way with pen and paper or we prefer to use the free version of simplemind, a brainstorming application that is available for Mac and PC.
Don’t get too hung up on the fancy software though, we want to get ideas down in the quickest way possible so use what you feel comfortable with.
2. Start your flash briefing mind map.
Write the name of your business into the center of the mind map. This content generation method works in blocks of 5. So just for today, 5 is the magic number.
3. Your 5 main business themes.
Ok now, we want to come up with 5 things that our business represents. Core business themes, regular activities, values, and beliefs are a great place to start.
We are basing our example on a fictitious sports nutrition business called “Super Supps”, catchy right?
When thinking of your 5 things, think about what you and your business are experts in or where you can provide value to your customers. As you can see below we have picked food, self-care, exercise, supplements, and sportswear.
Think of broad topics at this point and we’ll get into more detail in step 4.
4. Pick 5 topics for each theme.
Hopefully, we have your brain fired up now and you can see where we are going with this. Let’s bring back the lucky number 5.
For each core theme we have picked, we want to pick 5 topics that our customers may be interested in. The topics could be something that you can provide knowledge on, latest news, entertainment or educational content.
Don’t worry too much about perfection on these topics just yet, the idea is to get those content ideas flowing. If you have more than 5 then feel free to add as many as you like!
5. Structure your flash briefings with a content planner.
Consumers of any content love structure! Structure, structure and more structure.
Whether it’s Television, Books, Songs or pretty much any type of content, they follow structures.
Beginning, middle, and end. Taco Tuesdays. Wednesday quiz night. The weather always follows the news etc.
By giving your Flash Briefing multiple parts, it keeps things engaging which in turn keeps listeners coming back.
Now we have a minimum of 30 content ideas including your 5 main topics. Let’s pick a few and see how we can fit them into a daily or weekly structure.
From our “Self Care” cluster we have picked the topic “Positivity”, we’ve decided we could turn this into a daily positive quote. We’ll find these quotes online easily with a couple of google searches.
Here’s an example of one of our daily positive quotes:
“The way to get started is to quit talking and begin doing”- Walt Disney
This content planner is based on 1 x 2-minute flash briefing per day, 7 days a week, broken up into 4 parts. You can be flexible with this, play around. We have included a beginning, middle, end, as well as a call to action. PQ if you haven’t guessed already stands for positive quote.
So yes, our flash briefing will start with a positive quote every day.
6. Another daily piece of flash briefing content example.
We’ve chosen to add another piece of daily content to our “Super Supps” flash briefing. We’ll add a daily sports fact that we’ll find on the web and aggregate for our content.
Here’s an example:
“The oldest marathon finisher comes from India and his name is Fauja Singh. At the Toronto Waterfront Marathon in Canada, the 100-year-old finished the race in a time of 8 hours, 25 minutes and 16 seconds.”
You guessed it, SF stands for sports fact, now our flash briefing starts with a positive quote and ends with a sports fact. These are two easy wins in terms of generating daily content.
7. Weekly flash briefing content for each day.
Now we have over half of our content sorted let’s look at some topics that we can cover weekly from our list of 30 things.
We have to keep in mind that we only have around 50 – 60 seconds to cover this each day, based on a 2-minute flash briefing structure.
We’ve decided on the following:
Monday: Mindset Monday – MM (Self-care, positivity, mindset, affirmations, motivation)
Tuesday: Foodie Tuesday – FT (Food facts, meal ideas, what to eat, when to eat, what not to eat)
Wednesday: Workout Wednesday – WW (Work out tips and tricks, body weight exercises, gym routines)
Thursday: Sports fashion – SF (latest clothing, latest trainers, big brand news)
Friday: Friday Feelings – FF (random thought pieces, motivation, worldwide sports events, and news)
Saturday: Guest Saturday – GS (Industry guests inspirational, motivational or educational)
Sunday: Gadget Sunday – GS (Sport’s gadget news, reviews, latest products or upcoming releases)
This is just for example’s sake but now we have an almost populated structure of content for our flash briefings based on a 7 day cycle. This should be enough variation to keep your listeners engaged.
8. Your flash briefing call to action.
Every flash briefing needs a call to action but what we need to be mindful of is that we only have a 2-minute window.
We DO NOT want to create a 2-minute advertisement for your business as listeners will quickly deactivate your flash briefing.
For those of you that don’t know what a call to action is, a call to action is you asking your listener for something, such as “check out our website”, “DM us on Instagram”, “email us”, “check out our youtube channel” or finally “buy our product”.
Here’s what we advise:
1. Change up your call to action a couple of times a week.
2. Try your call to action in different places in your 2-minute structure (depending on the specific CTA).
3. Use your call to action to gain engagement e.g “send us a DM on twitter with your favorite foods to eat before running a race”.
4. Use a link shortener tool such as bit.ly that enables you to check analytics on how many people respond. Without data, we don’t know what works.
5. Keep it short, sharp and to the point.
As you can see, we have added three call to actions throughout the week. One will be a bit.ly link to a landing page on our website, another will be message us on Instagram for engagement and the last one is follow us on Twitter.
Simple yet effective.
9. Gather your flash briefing content.
Now we have our weekly structure planned out, we know what type of content we need and when we need it.
This helps us to plan our time efficiently and to work in a bulk format. For example, we could spend 1 hour per month gathering our positive quotes or 1 hour per month gathering our sports facts.
Our specialized weekly content may take slightly longer to gather however working in this way enables us as content creators to give the most value to our listeners but be efficient at the same time.
We have also put together a guide on where to find content for your flash briefing.
10. Record in bulk
This is a content creation guide, not a flash briefing recording and editing guide however we would like to leave you with one last tip.
Recording content daily is a massive commitment that may not be consistent for your brand or business, we recommend bulk recording your content say once per week or even once per month if you can.
This enables you to focus on quality content and not be chasing your tail every day. However, if you have the time, then why not record your flash briefings each day!
If you found this guide useful for creating your flash briefing content then please share with your friends, family or clients, it makes all the difference!